Friday, August 28, 2009

Just One Pepsi

I wonder what PepsiCo thought about Cyco Miko's reference to their product in 1983's Institutionalized. On one hand, you have a very popular and influential punk band screaming for their soft drink, on the other hand, in the the context in which he's requesting the beverage, he's under interrogation for being a drug addict. Does this mean everybody likes Pepsi, including junkies, or does it mean junkies in particular prefer Pepsi for whatever drug-induced reason? I think Pepsi made the right move by doing nothing.

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